Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Setting and Restructuring Company´s Strategy
Ševčík, Michal ; Schumacher, Karl Heinz (oponent) ; Škapa, Stanislav (vedoucí práce)
The thesis introduces a specific fitness industry company, analyzes its micro and macro-environment and the dynamics of the industry. It is focused on the potential application of a foreign partner’s strategy on the domestic market including the customer relationship management strategy. Conducted market research provides data for the basis of the strategy in question
Setting and Restructuring Company´s Strategy
Ševčík, Michal ; Schumacher, Karl Heinz (oponent) ; Škapa, Stanislav (vedoucí práce)
The thesis introduces a specific fitness industry company, analyzes its micro and macro-environment and the dynamics of the industry. It is focused on the potential application of a foreign partner’s strategy on the domestic market including the customer relationship management strategy. Conducted market research provides data for the basis of the strategy in question

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